As Koelhuis transforms from the former Campina freezer warehouse into a new cultural and tech hub for Immersive Experiences (IX), we take a moment to reflect on the act of making and breaking the bubbles that define our existence and our role within them. Seeking to avoid creating yet another bubble, we initiate a dialogue about preserving industrial heritage, artists' societal roles, Koelhuis Districts’ stance on gentrification, and our ambitions for affordable housing, talent retention, and urban revitalization through arts and culture.