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Eindhoven and Rotterdam-based Immersive Experience Hubs join forces

High Tech Campus and Concrete Culture are joining forces with their IX hubs

Immersive experiences will profoundly impact everyone's lives in the coming years. This fast-evolving technology demands collaboration between the creative and tech industries. IX hubs 3REALITY, Koelhuis Eindhoven, and Katoenhuis Rotterdam will create an active partnership focusing on research, knowledge exchange, and talent development. This collaboration aims to enrich the national IX landscape and strengthen connections within the national and international IX community.

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Lichtspiel by Zalán Szakács at Dutch Design Week 2023

Szakács’ site-specific version of Lichtspiel engaged with the water-flooded basement of Koelhuis Eindhoven through light, haze, and sound

At Dutch Design Week 2023, Zalán Szakács invited the audience to descend into the flooded basement of Koelhuis Eindhoven for an embodied experience that sits between mysticism and technology. 

Bubble Trouble at
Dutch Design Week 2023

An artistic playground exploring the illusion of comfort and safety of our constructed realities

With a selection of site-specific works and artistic interventions, Koelhuis Eindhoven opened its doors for the final time in its existing, raw state before renovation. The audience was invited to wander through a gigantic, inflatable structure, artificial scenery, and performances unfolding in the industrial heritage site.

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Foundscape Orchestra by Studio Maalman played Koelhuis Eindhoven

The former Campina freezer house transformed into a living instrument

On the 22nd and 23rd of July 2023, Koelhuis Eindhoven discovered its sonic signature in an immersive sound experience orchestrated by the unconventional musical mind of Daniel Maalman, in cooperation with Jasper Schütz, Jaap Mutter, and Brit Issa Rijnen. 

Memor by Dammes Kieft and Lumus Instruments at Koelhuis

The first original art project commissioned by Koelhuis Eindhoven is out

The former Campina freezing warehouse becomes the set of the short film Memor, by filmmaker Dammes Kieft and the visionary multimedia studio Lumus Instruments. We interviewed Timothy Hendriks from Lumus Instruments about the making-of and the vision behind this journey of the mind through time, perception, and memory. 

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Becoming Koelhuis 

How to turn a huge industrial freezer into a lively hub for work, art, tech, and culture?

Discover the history of the monumental freezing warehouse that used to store Campina ice cream and is turning into the new permanent home of immersive technology, new media art, and contemporary culture in Eindhoven. 

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